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The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated in the literature. This research investigated two models involving the linkages between service quality, satisfaction, perceived value, repurchase intention and willingness to...
Persistent link: https://www.econbiz.de/10009484485
, product, and characteristics of the firm. This paper examines the influence of market similarity, type of business and the … their catalog. We also argue than adaptation is greater for consumer catalogs than for business-to-business catalogs. A …
Persistent link: https://www.econbiz.de/10009484486
Physical distribution services are becoming increasingly important as supply chains strive to become more efficient in the logistical flow of goods to industrial customers. Performance of these services, however, takes place during encounters that customers have with various interfacing...
Persistent link: https://www.econbiz.de/10009484488
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample of 221 firms in Singapore that use ocean freight shipping services, examines service recovery issues related to satisfaction. It was found that service recovery methods such as...
Persistent link: https://www.econbiz.de/10009484489
freight services. Based on a survey of a cross-sectional sample of 114 business organisations in Singapore, which regularly … can only be applied with caution in business-to-business marketing. Implications and future directions for research are …
Persistent link: https://www.econbiz.de/10009484490
to examine the effects of globalization on markets, strategies, and performance of business-to-consumer firms in Brazil …
Persistent link: https://www.econbiz.de/10009484492
FDI at the regional level. Second, it draws strategic business and marketing implications of this development …
Persistent link: https://www.econbiz.de/10009484493
globalization might lead to an increase in economic nationalism. Business executives, therefore, need to focus not only on the bene … business and global marketing and to business executives involved in managing global operations. …
Persistent link: https://www.econbiz.de/10009484545
Abstract: Purpose ? The purpose of this paper is to examine how the perception of price-value tradeoff is related to overall satisfaction, purchase intention, word-of-mouth advertising, and actual repurchase behavior. Design/methodology/approach ? Data on subscribers and single ticket buyers of...
Persistent link: https://www.econbiz.de/10009484546
Purpose ? The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate...
Persistent link: https://www.econbiz.de/10009484547