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Personalization in personalized marketing : trends and ways forward
Chandra, Shobhana; Verma, Sanjeev; Lim, Weng Marc; … - In: Psychology & marketing 39 (2022) 8, pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124
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Asian business and management : review and future directions
Froese, Fabian Jintae; Malik, Ashish; Kumar, Satish; … - In: Asian business & management 21 (2022) 5, pp. 657-689
Persistent link: https://www.econbiz.de/10013463169
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Twenty-five years of New England Journal of Entrepreneurship : a bibliometric review
Lee, Younggeun; Kumar, Satish; Cortes, Andres Felipe; … - In: New England journal of entrepreneurship : NEJE 26 (2023) 1, pp. 2-19
Purpose - In 2023, the New England Journal of Entrepreneurship (NEJE) reached its 25th anniversary. To commemorate this major milestone as well as entrepreneurship's growth as an academic field, the study employs bibliometric methods to provide key trends and research suggestions for...
Persistent link: https://www.econbiz.de/10014342975