Personalization in personalized marketing : trends and ways forward
Shobhana Chandra, Sanjeev Verma, Weng Marc Lim, Satish Kumar, Naveen Donthu
| Year of publication: |
2022
|
|---|---|
| Authors: | Chandra, Shobhana ; Verma, Sanjeev ; Lim, Weng Marc ; Kumar, Satish ; Donthu, Naveen |
| Subject: | advertising | bibliometric | customer insight | paradox | personalization | personalized marketing | privacy | recommendation | relationship | review | trends | ways forward | Personalisierung | Personalization | Beziehungsmarketing | Relationship marketing | Datenschutz | Data protection | Bibliometrie | Bibliometrics | Marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21670 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280124