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Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2008
Persistent link: https://www.econbiz.de/10003761095
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Economic Factors Underlying the Unbundling of Advertising Agency Services
Arzaghi, Mohammad - 2010
and diversified in their service offerings and are less likely to do so with increasing age and greater geographical scope …
Persistent link: https://www.econbiz.de/10012758332
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Economic Factors Underlying the Unbundling of Advertising Agency Services
Arzaghi, Mohammad - 2008
and diversified in their service offerings and are less likely to do so with increasing age and greater geographical scope …
Persistent link: https://www.econbiz.de/10012464302