management in Hungary, examining as well as the unison of the declared and followed values concerning these relationships. The … well as customers) and by the management of their business relationships. The relationship between a company’s performance …–Snehota 1995). Relationship management capability is considered to be one of the companies’ core success factors. In our previous …

model, which might assist in the more efficient management of business relationships. The peculiarity of the way of thinking … characteristics. The authors would like to approach this from the point of view of the management of the business relationship … complexity may contribute to the more successful management of relationships. …