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Persistent link: https://www.econbiz.de/10014266460
various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …
Persistent link: https://www.econbiz.de/10012692304
Advertizing high-technology products is a tricky and critical task for every company, since it means operating in an environment with high market uncertainty. The work presents results of a content analysis of 110 adverts for consumer electronics products which examines how these products and...
Persistent link: https://www.econbiz.de/10014145905
Entrepreneurs often struggle to find sufficient funding for their start-ups. A relatively new way for companies to attract capital is via an internet platform, locating investors who in return receive something in return for their ventures. Equity crowdfunding is one of several types of...
Persistent link: https://www.econbiz.de/10011991256
Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
Persistent link: https://www.econbiz.de/10011846560
industries identified and validated ten key R&D performance measures. All industry experts involved are members of an innovation … network, additionally accounting for innovation network effects. In contrast to earlier research, some of the measures like …
Persistent link: https://www.econbiz.de/10012428695
Balancing value creation and value capture is a fundamental strategic issue for the management of open innovation …. Insufficient compensation for created value may hinder the participation of a firm or individual in open innovation. It can thus … provide an obstacle to the open innovation process as a whole. Hackathons provide an attractive setting for studying value …
Persistent link: https://www.econbiz.de/10014504533
This paper gives a comprehensive overview of the commonly used terms jugaad, frugal innovation, frugal engineering …, constraint-based innovation, Gandhian innovation, catalytic innovation, grassroots innovation, indigenous innovation, and reverse … innovation. Based on that, a conceptual framework is introduced consisting of three core dimensions: sophistication …
Persistent link: https://www.econbiz.de/10010399873