This paper attempts to clarify the underlying mechanism behind purchase decision on B2C e-commerce web sites. Research question of the study is to investigate the interaction between brand equity, perceived value and purchase intention in B2C ecommerce context by specifically questioning the...

The developments in electronic documents that are seen in recent years suggest that use of paper will be completely abandoned in all business processes after some time. As an advantage of the developments in information systems, the use of electronic documents has become widespread and even...

E-commerce has globally become commonplace in the recent years. In the 21st world marketing environment, e-commerce deserves special attention when studying brands and their marketing activities. This study investigates the direct and indirect effects of product portfolio, that is, the range and...

This study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were developed based on previous literature. Afterwards, an empirical research...

This paper attempts to clarify the underlying mechanism behind purchase decision on B2C e-commerce web sites. Research question of the study is to investigate the interaction between brand equity, perceived value and purchase intention in B2C ecommerce context by specifically questioning the...

This study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were developed based on previous literature. Afterwards, an empirical research...