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~accessRights:"free"
~person:"Diamantopoulos, Adamantios"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Diamantopoulos, Adamantios
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The interplay of
brand
,
brand
origin and
brand
user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
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