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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003754335
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A joint framework for category purchase and consumption behavior
Oest, Rutger van; Paap, Richard; Franses, Philip Hans - 2002
We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand … in the product category and brand switching, but the effect through larger purchase quantities is limited. …
Persistent link: https://www.econbiz.de/10011327824
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A joint framework for category purchase and consumption behavior
Oest, Rutger van; Paap, Richard; Franses, Philip Hans - 2002
Persistent link: https://www.econbiz.de/10001726779
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Incorporating responsiveness to marketing efforts when modeling brand choice
Fok, Dennis; Franses, Philip Hans; Paap, Richard - 2001
Persistent link: https://www.econbiz.de/10001612168
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Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice
Fok, D.; Franses, Philip Hans; Paap, Richard - 2010
In this paper we put forward a brand choice model which incorporates responsiveness to marketing efforts as a form of …
Persistent link: https://www.econbiz.de/10014092552
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A Joint Framework for Category Purchase and Consumption Behavior
Oest, R.D. van; Paap, Richard; Franses, Philip Hans - 2003
We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand … in the product category and brand switching, but the effect through larger purchase quantities is limited …
Persistent link: https://www.econbiz.de/10014096103
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Diffusion of original and counterfeit products in a developing country
Franses, Philip Hans; Lede, Madesta - 2010
Persistent link: https://www.econbiz.de/10003987319
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Which brands gain share from which brands? : inference from store-level scanner data
Oest, Rutger van; Franses, Philip Hans - 2003
Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specificperiod of time. It is for this purpose that we...
Persistent link: https://www.econbiz.de/10011334354
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van; Franses, Philip Hans; Ooms, Marius - 2003
Persistent link: https://www.econbiz.de/10001883843
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Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data
Oest, R.D. van; Franses, Philip Hans - 2011
Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specific period of time. It is for this purpose that we...
Persistent link: https://www.econbiz.de/10014074997