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As the global food marketing environment becomes more competitive, marketers will need to devise mechanisms for … understanding and mapping changes in consumers’ food-related attitudes and behaviours. Such knowledge is paramount in developing and … argued that food is a low-involvement product category, it can also be argued that the influence of personal and social …
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Distribution systems for food can change quickly in emergent markets, requiring new competences for consumers, and even … in some European countries we have seen considerable changes in the distribution system for food in recent decades …
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Consumers have, through their food choices, a major role in bringing about more sustainable food production. However …, this presupposes that differences in sustainability are communicated to consumers. Even if food products are eco …
Persistent link: https://www.econbiz.de/10010878861
This paper analyses the changing competence requirements which members of the food chain face in their pursuit of … for retailers in the food chain. Based on these trends, it is argued that competencies which can increase producers …
Persistent link: https://www.econbiz.de/10005041318