Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Lars Esbjerg; Klaus G. Grunert; Tino Bech-Larsen; Hans Jørn Juhl; Karen Brunsø
| Year of publication: |
2004
|
|---|---|
| Authors: | Esbjerg, Lars ; Grunert, Klaus G. ; Bech-Larsen, Tino ; Juhl, Hans Jørn ; Brunsø, Karen |
| Publisher: |
Aarhus |
| Subject: | Lebensmitteleinzelhandel | Food retailing | Sortiment | Retail assortment | Europa | Europe | Markenführung | Brand management | EU-Staaten | EU countries | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Lebensmittelhandel | Food trade | Einzelhandel | Retail trade |
| Extent: | 57 S |
|---|---|
| Series: | Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector. - Århus : [Verlag nicht ermittelbar], ISSN 0907-2101, ZDB-ID 2041508-4. - Vol. 85 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Internetausg.: http://130.226.203.239/pub/mapp/wp/wp85.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002714836