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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003415077
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Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - 2011
Persistent link: https://www.econbiz.de/10009356151
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - 2012
Persistent link: https://www.econbiz.de/10009503893