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online innovation communities. Beyond increasing the quantity of ideas contributed by users, firms are looking to obtain … innovation ideas of better quality. However, with the limited understanding of the phenomenon, few studies have focused on … investigating what determines the quality of collaboratively generated user ideas in online innovation communities. This study aims …
Persistent link: https://www.econbiz.de/10014139237
online innovation communities. Beyond increasing the quantity of ideas contributed by users, firms are looking to obtain … innovation ideas of better quality. However, with the limited understanding of the phenomenon, few studies have focused on … investigating what determines the quality of collaboratively generated user ideas in online innovation communities. This study aims …
Persistent link: https://www.econbiz.de/10014142915
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To remain competitive, companies must decide on new, desirable products. This can be achieved by integrating insights how customers use a product into the process of deciding on a new product. Currently, this process is primarily based on market research that can only reveal the intention of...
Persistent link: https://www.econbiz.de/10014447786
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