Tiwari, Rajnish; Herstatt, Cornelius - 2013 - [Elektronische Ressource], updated version: 30.10.2013
High-tech, German companies are facing a curious problem: their products are reportedly "too good" for the expanding global markets. So in a way they get "penalised" for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging...