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~accessRights:"free"
~person:"Lim, Weng Marc"
~subject:"Konsumentenverhalten"
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Lim, Weng Marc
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Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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