This study examines sustainable food consumption in China and India, based on online consumer survey data. It explores which factors influence sustainable food consumption in these countries, based upon a model related to the Theory of Planned Behaviour. Structural equation modelling is used for...

There is growing evidence that the current agri-food system is not sustainable, because major environmental and ethical issues challenge the global development. Against this complex background it becomes clear, that sustainable food is a global issue, relevant for individual consumers as well as...