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Cross-cutting best practices for new product development (NPD) in turbulent environments : the effects of integration and co-creation

Panizzon, Mateus; Vidor, Gabriel; Camargo, Maria Emília - In: Innovation & management review 19 (2022) 2, pp. 106-122

Purpose - Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and...

Persistent link: https://www.econbiz.de/10013177798

Strategic imperatives for new product success : an internal stakeholder perspective

Sahi, Gurjeet Kaur; Mahajan, Rupali; Jones, Paul - In: Journal of innovation & knowledge : JIK 9 (2024) 1, pp. 1-14

Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...

Persistent link: https://www.econbiz.de/10014507115

The impact of lead users on innovation success : the mediating impact of knowledge sharing case of IT companies

Marzouki, Reem; Belkahla, Wafa - In: Innovation & management review 17 (2020) 1, pp. 86-111

Purpose - The purpose of this paper is to study the impact of lead users (LUs) on innovation success by proposing and … validating an integrative model that links LUs, innovation success and knowledge sharing (KS) variables. Design …-term profits. Besides, the authors confirmed that the impact of LUs on innovation success is mediated by the "KS" behavior …

Persistent link: https://www.econbiz.de/10012167325

CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research

Sun, Hongqing - 2010

Persistent link: https://www.econbiz.de/10008825050

Paths and challenges of new technologies : the case of nanotechnology-based cosmetics development in Brazil

Barbieux, Denise; Padula, Antonio Domingos - In: Administrative Sciences : open access journal 8 (2018) 2/16, pp. 1-14

government strategic agenda. Considering the importance of new technologies and innovation, we describe the paths and challenges … represents the new technology limited by the application in cosmetics. New technologies are not an innovation guarantee. Market …

Persistent link: https://www.econbiz.de/10012120993

A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development

Permatasari, Anggraeni; Dhewanto, Wawan; Dellyana, Dina - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 414-425

-creation process as a basis for innovation. The results showed with collaboration; stakeholders could learn from each other to …

Persistent link: https://www.econbiz.de/10012888340

Characteristics of lead users in different stages of the new product development process : a systematic review in the context of open innovation

Venesz, Béla; Dőry, Tibor; Raišiené, Agota Giedré - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-30

Despite the promising ideas of lead users, the success rate of the open innovation process remains low if no proper …

Persistent link: https://www.econbiz.de/10012801908

Banking digitally to micro-business : exploring value co-creation strategy in new product development

Gunawan, Rudi; Rustiadi, Sonny - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 15-39

Manuscript type: Research Article Research Aims: To further academic knowledge around the topic of value co-creation and to provide a practical strategy for Digital Bank in Indonesia on conducting better co-creation activities. Design/methodology/approach: This research relies on a qualitative...

Persistent link: https://www.econbiz.de/10012696128

How do social media-facilitated crowdsourcing and knowledge integration affect new product development? : SME agile initiatives

Nasution, Muhammad Dharma Tuah Putra; Sari, Pipit Buana; … - In: Cogent business & management 10 (2023) 3, pp. 1-26

Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to integrate knowledge, which ultimately results...

Persistent link: https://www.econbiz.de/10014506292

Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer

Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51

This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...

Persistent link: https://www.econbiz.de/10013382454

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