Similar Search Results

Cross-cutting best practices for new product development (NPD) in turbulent environments : the effects of integration and co-creation

Panizzon, Mateus; Vidor, Gabriel; Camargo, Maria Emília - In: Innovation & management review 19 (2022) 2, pp. 106-122

Purpose - Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and...

Persistent link: https://www.econbiz.de/10013177798

The impact of lead users on innovation success : the mediating impact of knowledge sharing case of IT companies

Marzouki, Reem; Belkahla, Wafa - In: Innovation & management review 17 (2020) 1, pp. 86-111

Purpose - The purpose of this paper is to study the impact of lead users (LUs) on innovation success by proposing and … validating an integrative model that links LUs, innovation success and knowledge sharing (KS) variables. Design …-term profits. Besides, the authors confirmed that the impact of LUs on innovation success is mediated by the "KS" behavior …

Persistent link: https://www.econbiz.de/10012167325

CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research

Sun, Hongqing - 2010

Persistent link: https://www.econbiz.de/10008825050

A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development

Permatasari, Anggraeni; Dhewanto, Wawan; Dellyana, Dina - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 414-425

-creation process as a basis for innovation. The results showed with collaboration; stakeholders could learn from each other to …

Persistent link: https://www.econbiz.de/10012888340

Characteristics of lead users in different stages of the new product development process : a systematic review in the context of open innovation

Venesz, Béla; Dőry, Tibor; Raišiené, Agota Giedré - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-30

Despite the promising ideas of lead users, the success rate of the open innovation process remains low if no proper …

Persistent link: https://www.econbiz.de/10012801908

Banking digitally to micro-business : exploring value co-creation strategy in new product development

Gunawan, Rudi; Rustiadi, Sonny - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 15-39

Manuscript type: Research Article Research Aims: To further academic knowledge around the topic of value co-creation and to provide a practical strategy for Digital Bank in Indonesia on conducting better co-creation activities. Design/methodology/approach: This research relies on a qualitative...

Persistent link: https://www.econbiz.de/10012696128

Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer

Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51

This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...

Persistent link: https://www.econbiz.de/10013382454

User innovation as a basis of innovation network between universities and business

Yordanova, Zornitsa - In: International journal of innovation : IJI journal 6 (2018) 2, pp. 85-96

Persistent link: https://www.econbiz.de/10012040064

Exploring links between engaging customers in value co-creation and product innovativeness

Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...

Persistent link: https://www.econbiz.de/10012026721

The uneven role of users in service innovation performance

Rubalcaba-Bermejo, Luis; Deschryvere, Matthias - In: Economics of innovation and new technology 32 (2023) 7, pp. 953-976

Persistent link: https://www.econbiz.de/10014333866

1
2
3
4
5
6
7
8
9
10
Next
Last