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Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context and phantom theory. We further analyze the relevance of promotions, for...
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In general, consumer preferences depend on the context of a decision situation. This paper highlights the context-dependence of substitution behavior in out-of-stock (OOS) situations and provides evidence for the relevance of promotion as essential driver of customers' OOS reactions. We...
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Die Verknüpfung der Planung und Implementierung von Marketingstrategien stellt insbesondere im Einzelhandel eine wenig beachtete Problemstellung dar. Häufig liegt hier jedoch ein Hauptgrund für das Scheitern von Strategiekonzepten in der Praxis. Der Verfasser untersucht diesen Problembereich...
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niche products. Retailers with a deeper assortment might be in a position to realize higher prices. Our study is the first … to quantify the assortment-depth elasticity of price in online retailing, and the magnitude of assortment depth at which … a further expansion of the assortment may no longer allow for a higher average price level. We collect a unique dataset …
Persistent link: https://www.econbiz.de/10014285810
. Unilateral decoupling of the EU from China (a doubling of trade costs) would reduce real income in the EU on average by 0 … decline by 1.4 percent (48.4 bn EUR). China would also lose from such a trade war, with real income declining by 1.3 percent …. Should the EU increase its trade barriers against all its non-European trading partners, real income in the Union would fall …
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