The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …

by brand and the firms compete until an equilibrium is achieved. Each fashion firm seeks to maximize its profits as well …In this paper, we develop a new model of oligopolistic competition for fashion supply chains in the case of … differentiated products with the inclusion of environmental concerns. The model assumes that each fashion firm's product is distinct …

the content of advertisements from Vogue, one of the most popular and influential fashion and beauty magazine, both in …

advertisement: copy and image, copy-only, and image-only. Fashion involvement was used to test the personal relevance of fashion … advertisement because of the different treatments. Findings indicated that fashion involvement was related to involvement with the … advertisement. Results also showed how fashion involvement could be used to predict the level of involvement with the advertisement …

Social media advertising has become the cornerstone of the most effective fashion brands’ marketing strategy in recent … years. Since the boom of social media, most fashion retailers have started to recognize the benefits of creating value for … consumer buying behaviour towards fast fashion. Along with the study, it examines the consumer buying behaviour aligned with …

influence within stages in S-O-R Model in second-hand fashion products context Design/methodology/approach: To fulfill the … consumer behavior in fashion thrifting. Based on the research, eWOM and Consumer Engagement are proven to influence MCB, and … and Engagement are strong predictors to predict consumer behavior in the purchase of second-hand fashion. …

, happiness appeal and excitement appeal on purchase intention for women fashion products in Malaysia. Primary data were collected … marketers, especially those in women's fashion industry in Malaysia, in creating eff ective advertising campaign to promote … their fashion products to consumers in Malaysia. A unique attempt to investigate the individual impact of love appeal, humor …

We develop a model in which novelty and conformity motivate fashion behavior. Fashion cycles occur if conformity is not … too high. The duration of fashion cycles depends on individual-specific conformity, novelty, and the number of available … styles. The use of individual-specific novelty and conformity allows us to also identify fashion leaders. -- novelty …