economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would … theories are analyzed in a table and show marketing strategies of "born globals" companies across continents, different fields … published as "born globals marketing strategy". The questionnaire survey, was used for primary data collection in this article …

country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots … emphasis on perception of marketing and the role of consumers for SMEs in the country. In particular, the paper tries to …

Recent studies have demonstrated the importance of good management for firm performance. Here, we focus on management … in not-for-profits (NFPs). We present a model predicting that management quality will be lower in NFPs compared to for …-profits (FPs), but that outputs may not be worse if managers are altruistic. Using a tried and tested survey of management …

Partnering with the Census we implement a new survey of "structured" management practices in 32,000 US manufacturing … plants. We find an enormous dispersion of management practices across plants, with 40% of this variation across plants within … the same firm. This management variation accounts for about a fifth of the spread of productivity, a similar fraction as …

This paper studies the relationship between leadership as an activity of business process management (BPM) and company … population of 3007 SMEs in Slovenia. Aspects of leadership such as the involvement of employees, middle management, customers and … an activity of BPM and company profitability. It was proved that companies that involve employees and middle management …