Gamification as a marketing strategy for Garuda Indonesia loyalty program
Year of publication: |
2021
|
---|---|
Authors: | Widyani, Donafeby ; Casidy, Riza |
Subject: | marketing | Gamification | Garuda Indonesia | Loyalty Program | Marketing | Indonesien | Indonesia | Kundenbindungsprogramm | Loyalty program | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
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