by brand and the firms compete until an equilibrium is achieved. Each fashion firm seeks to maximize its profits as well …In this paper, we develop a new model of oligopolistic competition for fashion supply chains in the case of … differentiated products with the inclusion of environmental concerns. The model assumes that each fashion firm's product is distinct …

We develop a model in which novelty and conformity motivate fashion behavior. Fashion cycles occur if conformity is not … too high. The duration of fashion cycles depends on individual-specific conformity, novelty, and the number of available … styles. The use of individual-specific novelty and conformity allows us to also identify fashion leaders. -- novelty …

influence within stages in S-O-R Model in second-hand fashion products context Design/methodology/approach: To fulfill the … consumer behavior in fashion thrifting. Based on the research, eWOM and Consumer Engagement are proven to influence MCB, and … and Engagement are strong predictors to predict consumer behavior in the purchase of second-hand fashion. …

Extending a brand beyond its original product category is a major strategy for long-term profitability. A brand owner … can internalize the development of the extension product, or license the brand to an external partner in order to exploit … the licensee’s better capabilities and higher efficiency on the targeted market. Brand extension is characterized by the …

taste information in the presence of competition between the retailer's store brand and a manufacturer's national brand. In … popularity of different product features, the vertical differentiation between the two brands, and the cost of store brand … introduction. This interaction is most striking when the store brand introduction is not very costly. In this case, if one of the …

competition between the retailers store brand (SB) and a manufacturers national brand (NB). In our model, there is ex …

We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand … in the product category and brand switching, but the effect through larger purchase quantities is limited. …