The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …

on how the local entry of a hard-discounter affects the market performance of traditionalʺ supermarkets. It is argued … competitive impact of hard-discounters at a more detailed (category-by-category) level, and examines whether an economy private … label as is employed by many supermarkets in response to hard-discounters can indeed be effective in reducing this impact …