maize in Mali, the organization of the marketing channels and players, and the characteristics of the main consumption …

-valued cosmetics thanks to its therapeutic properties— a deviation away from its historic use as a cheap cocoa-butter substitute. For …-sector-development and rural-poverty-alleviation programs and strategies. Information asymmetry in the production and marketing of shea has …

Master of Agribusiness … through effective innovation and focused marketing of the product's health and convenience benefits. …

Cocoa is a cash crop which is predominantly cultivated in smallholder agroforestry systems. On a global scale, the … expansion of cocoa cultivation area has dominantly taken place in areas of prior primary forests, thereby contributing … and hence not included in economic accounting when these forests are converted into other land uses. In many cocoa …

This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …

Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das Marketing relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …