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1
Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
Saved in:
2
Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald
- In:
Review of managerial science : RMS
16
(
2022
)
4
,
pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
Saved in:
3
Endogeneity of
marketing
variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
4
Disaggregate Market Share Response Models
Degeratu, Alexandru M.
;
DeSarbo, Wayne S.
;
Saxton, M. Kim
; …
-
2014
in
marketing
research practice as an effective methodology for estimating competitive effects. Legions of books and …
Persistent link: https://www.econbiz.de/10014196401
Saved in:
5
Predicting and optimizing
marketing
performance in dynamic markets
Guhl, Daniel
;
Paetz, Friederike
;
Wagner, Udo
;
Wedel, Michel
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
Saved in:
6
Essays on capital markets research in accounting
Kapons, Martin
-
2021
Persistent link: https://www.econbiz.de/10012695696
Saved in:
7
Gruppenvergleiche bei hypothetischen Konstrukten : die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
Temme, Dirk
(
contributor
);
Hildebrandt, Lutz
(
contributor
)
-
2008
Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...
Persistent link: https://www.econbiz.de/10003727528
Saved in:
8
Online-
Marktforschung
gegenüber den Anspruchsgruppen der Unternehmung : Gestaltungsempfehlungen für das Performance Measurement unter besonderer Berücksichtigung der Dienstleistung...
Reichmann, Steffen
-
2009
Persistent link: https://www.econbiz.de/10003914133
Saved in:
9
Will I like a "medium" pillow? : Another look at constructed and inherent preferences
Simonson, Itamar
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003588811
Saved in:
10
Forecasting performance of market share attraction models : a comparison of different models assuming that competitors’ actions are forecasts
Klapper, Daniel
;
Herwartz, Helmut
-
1998
Persistent link: https://www.econbiz.de/10009578563
Saved in:
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