Disaggregate Market Share Response Models
Year of publication: |
2014
|
---|---|
Authors: | Degeratu, Alexandru M. ; DeSarbo, Wayne S. ; Saxton, M. Kim ; Ahearne, Michael |
Publisher: |
[S.l.] : SSRN |
Subject: | Marktanteil | Market share | Theorie | Theory | Marketing | Marktforschung | Market research |
Extent: | 1 Online-Ressource (14 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing, Vol. 19, No. 3, pp. 253-266, 2002 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2002 erstellt |
Other identifiers: | 10.2139/ssrn.1584807 [DOI] |
Classification: | M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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