zunehmend ergreifen, um Aufmerksamkeit bei den Konsumenten zu erregen. Der folgende Beitrag beschäftigt sich mit dem Markt der … Video- und Computerspiele, zeigt die verschiedenen Formen des In-Game Advertising auf und verdeutlicht dessen Wirkung an …

Mobile advertising is a billion pound industry that is rapidly expanding. The success of an advert is measured based on …

identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market … strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but …

identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market … strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising … goods signals. If concern for status is sufficiently high, then the firm will only place a single variety on the market. …