Hand movement speed in advertising elicits gender stereotypes and consumer responses
Year of publication: |
2022
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Authors: | Sumit Malik ; Sayin, Eda |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 2, p. 331-345
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Subject: | advertising | gender stereotypes | hand movement speed | implicit associations | observed hapticexperiences | online marketing | social identity theory | Geschlecht | Gender | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Soziale Rolle | Social role | Online-Marketing | Internet marketing | Sozialpsychologie | Social psychology |
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