Narrow search
Showing 1 - 10 of 10,902
Cover Image
Brand Influence on Consumer Evaluations in Private Label Food Products
Buil López-Menchero, Tamar - 2016
Starting the existing studies about the evaluation of the sensory quality in food products, when comparing the … manufacturer brand (MB) with the store brand (SB), this research has studied the consumer's sensory respond towards two different … taste test and an informed taste test it has been observed the influence of the brand's product, when talking about store …
Persistent link: https://www.econbiz.de/10013001925
Cover Image
Analyzing proprietary, private label, and non-brands in fresh produce purchases
Anesbury, Zachary; Jürkenbeck, Kristin; Bogomolov, Tim; … - 2022
When purchasing packaged products within a supermarket, consumers choose between proprietary or private label brands. However, when purchasing fresh fruits and vegetables, non-branded produce is the dominant option—with proprietary and private label brands only recently becoming available....
Persistent link: https://www.econbiz.de/10014104285
Cover Image
Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper; Su, Ye - In: Studies in agricultural economics 125 (2023) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Cover Image
L' impact économique du développement des marques de distributeurs
Bergès-Sennou, Fabian (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003532016
Cover Image
The relationship between national brand and private label food products : prices, promotions, recessions, and recoveries
Volpe, Richard - 2011
Persistent link: https://www.econbiz.de/10009735319
Cover Image
"Yogurt cartel" of private label providers in France : impact on prices and welfare
Bonnet, Céline; Bouamra-Mechemache, Zohra - 2019
Persistent link: https://www.econbiz.de/10012181536
Cover Image
Labeling and consumer purchases
Calderon-Monge, Esther; Ramírez-Hurtado, José M.; … - In: International journal of consumer studies 48 (2024) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10014531774
Cover Image
A Study on Diffusion of Innovation in Private Labels in Food Products in Coimbatore City
Selvakumar, J. Joshua - 2014
Private labels in food products is enjoying a phenomenal growth all over the world, especially in countries like India … Walmart (who's shelves contain more than 40% of their own brand) to Indian players like big bazaar, reliance mart, Spencer … food products. The major findings of this study are the quality of the food product is very important than the other …
Persistent link: https://www.econbiz.de/10014153718
Cover Image
Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy
Atkin, Tom; Wilson, Damien; Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 6 (2017) 2, pp. 155-164
Research studies have proven that place-based/regional branding methods have a positive effect on brand equity and …
Persistent link: https://www.econbiz.de/10011868320
Cover Image
Rethinking Trademark Law's 'Consumer' Label
Marlan, Dustin - 2020
We are labeled "consumers." Our product-related activities are referred to as "consumption." We are told that we "live in a 'consumer society' with a consumer culture."" So it's perhaps unsurprising that the term "consumer" is used constantly, reflexively, and unconsciously, to refer to...
Persistent link: https://www.econbiz.de/10012848125