Although social media have been employed in various business and management scientific domains, their use and role in relation to supply chains has been scant. This paper addresses the gap and adds to this body of knowledge by providing new data and original insights and by showcasing emerging,...

The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based...

The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based...

The paper investigates the evolution from corporate social responsibility to supply chain responsibilityvia the examination of a leading UK food retailer. These two concepts differsubstantially and illustrate contrasting approaches in terms of social responsibility developmentand application. A...

Although social media have been employed in various business and management scientific domains, their use and role in relation to supply chains has been scant. This paper addresses the gap and adds to this body of knowledge by providing new data and original insights and by showcasing emerging,...

This paper presents two cases of real banks operating in metaverses, and more specifically within Second Life, in order to highlight the potential of such worlds as business and marketing platforms. We present the way the selected banks develop a business and marketing presence in the three...

This paper focuses on the social dynamics of unilaterally determined social responsibility standards. These are put in the context of large customers in a supply chain determining company-specific standards, compliance with which is then a requirement for suppliers. We draw a brief comparison...

Purpose: Food supply chain in Greece is dominated by SMEs, who face several challenges in adopting green practices. This research attempts to identify the key drivers and barriers influencing the environmental performance of SMEs within the Greek dairy supply chain. Design/methodology/approach:...