Television advertising levels in Europe are regulated according to the "Audiovisual Service Media Directive" where … advertising cap, regulation can be profit-increasing for both channels. If the public broadcaster is more strictly regulated, this … may benefit the commercial rival if higher revenues in the advertising market outweigh the loss in viewership. -- Media …

ad-averse consumers and advertising space to firms. As all consumers prefer high over low quality content, competition … advertising motive. We analyze the impact of both the strength of mutual externalities and advertisement regulation policies on … advertising ban in the high quality medium reduces its viewer market share and thereby the equilibrium reception of high quality …

potential clients through their (costly) deceptive advertising. We characterize a class of pooling equilibria where sellers post … equilibrium. It is also argued that low quality sellers invest more in deceptive advertising the better is their reputation vis …-à-vis potential clients - i.e., firms that are better trusted by customers, have greater incentives to invest in deceptive advertising …

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …