Did the Federal Trade Commission's advertising substantiation program promote more credible advertising?
Year of publication: |
1990
|
---|---|
Authors: | Sauer, Raymond D. |
Other Persons: | Leffler, Keith B. (contributor) |
Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 80.1990, 1, p. 191-203
|
Subject: | USA / Federal Trade Commission | Werbung | Advertising | USA | United States | Werbebeschränkung | Advertising regulation | 1970-1975 |
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