Purpose: Consideration of consumer opinion is a key success factor when it comes to developing a new product. However, businesses may lack suitable methods for this, and designers may lack practical training, with both situations meaning that firms are unable to precisely adopt consumer...

Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products later to be successful in a competitive environment (e.g., Urban and Hauser 1993). Consequently,...

Nonfungible tokens (NFTs) have exploded in popularity in 2021, generating billions of dollars in transaction volume. In tandem, market intelligence platforms have emerged to track summary statistics about pricing and sales activity across different NFT collections. We demonstrate that...