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On the fallacy of neglecting firm size in assessing export marketing strategies
Trabold, Harald - 1995
Empirical evidence from French exporters presented in this paper shows that the vast majority of firms follow a strategy of market concentration when market numbers or a combination of market numbers and the share of the key markets is used as an indicator. These results are at odds with many...
Persistent link: https://www.econbiz.de/10010224880
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On the Need of SME Organizational Adaption to the International Business Environment : A Competence-Based Perspective
Freiling, Jörg - 2011
certain adaption, we claim that the possibility that SME are to a certain extent able to proactively shape outer conditions is … challenge the predominantly deterministic view on SME environmental adaption; (2) we introduce a rather new theory (CbTF) and … develop an understanding that features the managerial discretion of SME's in international competition; (3) we depart from the …
Persistent link: https://www.econbiz.de/10013118293
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Superstar Exporters : An Empirical Investigation of Strategic Interactions in Danish Export Markets
Ciliberto, Federico - 2020
In many countries, exports are highly concentrated among a few "superstar"' firms. We estimate the export decisions of superstar firms as the result of a complete information, simultaneous, discrete choice, static entry game. We employ a dataset on the universe of Danish trade transactions by...
Persistent link: https://www.econbiz.de/10012853749
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Culture-based rejection of taboo-infringing imports
Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81
This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...
Persistent link: https://www.econbiz.de/10012026691
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Internationalisierung und Rechtsformenwahl innerhalb der Europäischen Union : Synergieeffekte durch die Wahl einheitlicher Rechtsformen für Muttergesellschaft und ausländische Toch...
Knoth, Andreas Friedrich - 2008
Bisher waren deutsche Unternehmen bei ihrem grenzüberschreitenden Engagement in anderen Mitgliedstaaten der Europäischen Union auf die Nutzung rechtlich unselbständiger Zweigniederlassungen oder auf die Gründung von Tochtergesellschaften in der Rechtsform des jeweiligen Investitionslandes...
Persistent link: https://www.econbiz.de/10003739249
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Language and business : international communication strategies in Saxon small and medium-sized companies
Sternkopf, Sylva-Michèle (contributor) - 2004
Persistent link: https://www.econbiz.de/10002411179
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Psychic Distance, International Commitment, Firm Experience, International Marketing Strategy, and Export Venture Success : An Empirical Study of Austrian SMEs
Kostner, Mariella - 2014
This study examines the influence of firm-specific factors, such as international marketing strategy, firm experience, psychic distance, and international commitment, on export performance in Austrian small and medium-sized enterprises (SMEs). Using survey data from 220 export ventures, this...
Persistent link: https://www.econbiz.de/10013070236
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The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises
Kazakov, Sergey; Ruiz-Alba, José L.; Muñoz, María M. - In: European journal of management and business economics : … 30 (2021) 2, pp. 129-151
proposed concept was empirically investigated by means of surveying 316 SME employees with the application of a multi …
Persistent link: https://www.econbiz.de/10012822102
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Development Model of Marketing Capabilities and Export Performance of SMEs : A Proposed Study
Rekarti, Endi - 2019
A marketing capability is a concept that needs to be developed in strengthening small and medium enterprises in Indonesia. The aim of this development is to enhance the export performance of this business group to contribute to the economy as a whole. With a large number of small and...
Persistent link: https://www.econbiz.de/10012867391
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An Analysis of Product-Market Strategy and Export Performance : Evidence from SMEs in Saudi Arabia
Sohail, M. Sadiq - 2015
This paper examines the relationship between product and export market characteristics with export marketing strategies and performance of SMEs in Saudi Arabia. Based on an extensive review of literature, a model was developed for the study and hypotheses were formulated. Empirical research was...
Persistent link: https://www.econbiz.de/10013016635