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Giving ideas a chance : systematic development of services in manufacturing industry
Strassl, Johann; Schicker, Günter; Grasser, Christian - 2015
The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...
Persistent link: https://www.econbiz.de/10010500611
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Selling service plans to differentially informed customers
Inderst, Roman (contributor); Peitz, Martin (contributor) - 2008
We characterize a monopolist's optimal offer of service plans when only informed customers know already at the contracting stage whether their demand is high or low, while uninformed customers may learn their demand only after incurring some costs, if at all. While informed customers purchase...
Persistent link: https://www.econbiz.de/10003794017
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The impact of servuce bundling on consumer switching behaviour : evidence from UK communication markets
Burnett, Tim - 2014
Persistent link: https://www.econbiz.de/10010343521
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Estimating the Demand for Service Bundles under Three-Part Tariffs
Chen, Liang - 2019
The practice of selling multiple products or services under nonlinear pricing has a long history in the business … community. Consumers may face demand uncertainty when choosing a service plan, and preferences for multiple products or services …
Persistent link: https://www.econbiz.de/10012890524
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Pricing strategy in the product and service market
Xia, Yu; Xie, Jiaping; Zhu, Weijun; Liang, Ling - In: Journal of management science and engineering 6 (2021) 2, pp. 211-234
Existing studies have mainly focused on pricing in either primary markets or aftermarkets. However, in practice, prices in primary markets and aftermarkets are closely correlated. This study examines the joint pricing strategy in both primary markets and aftermarkets based on customer utility...
Persistent link: https://www.econbiz.de/10013206271
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Understanding the value of digitized products for industrial service innovation
Herterich, Matthias M. - 2018
Persistent link: https://www.econbiz.de/10012316537
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Free-to-fee transformation of industrial services
Mustak, Mekhail; Ulaga, Wolfgang; Grohmann, Marcella Maria - In: Journal of service research 26 (2023) 1, pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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Beyond AI, blockchain systems, and digital platforms : digitalization unlocks mass hyper-personalization and mass servitization
Seppäläinen, Timo O.; Mucha, Tomasz; Mattila, Juri - 2023
engaging in services. We are in the middle of a transformation of the service sector that can be likened to the advent of mass … of organizations around the world. They enable mass hyper-personalized services and mass servitization - new types of …-intensive work. This working paper reflects and provides an up-to-date synthesis of key emerging concepts on digitalization, services …
Persistent link: https://www.econbiz.de/10014286169
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Dienstleistungen für Elektromobilität : Ergebnisse einer Expertenstudie
Lamberth-Cocca, Sabrina (ed.); Fabry, Christian (ed.);  … - 2017 - 2., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011660680