Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach - A survey was submitted to a...

In the midst of World War II the economist William Beveridge christened five social evils, all to be eradicated in Britain: ignorance, want, idleness, disease and squalor. Although Britain took its lead from developments elsewhere, to an extent that would have been hard to imagine in the 1930s,...