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A model of ranked conjoint-data and implications for evaluation
Teichert, Thorsten - 1997
This article examines basic features of ranked Conjoint-data, analyzes the adequacy of evaluation methods and proposes improvements for better utilizing the information provided by ranked data. It is shown that commonly used goodness-of-fit measures provide inadequate proxy measures for...
Persistent link: https://www.econbiz.de/10011745215
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Development of utility function for vehicle insurance : comparison of logarithmic goal programming method and conjoint analysis method
Natesan, Sumeetha R.; Dutta, Goutam - 2020
Persistent link: https://www.econbiz.de/10012694200
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Gremlins in the data : identifying the information content of research subjects
Howell, John R.; Ebbes, Peter; Liechty, John; Jenkins, … - 2017
to the subject's utility function.In response to this problem, we introduce a mixture modeling framework which clusters …
Persistent link: https://www.econbiz.de/10011958593
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Concomitant Variable Latent Class Models for Conjoint Analysis
Kamakura, Wagner A. - 2014
We propose a unifying framework for benefit and demographic segmentation based on the analysis of rank-order choice data collected in conjoint studies. The model identifies a number of unobserved segments, estimates the conjoint model within each segment, and at the same time estimates the...
Persistent link: https://www.econbiz.de/10013055471
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Optimal design in conjoint analysis
Jafari, Habib - 2010
Persistent link: https://www.econbiz.de/10008699420
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The confounding of effects in rank-based conjoint-analysis
Teichert, Thorsten - 1996
Basic confounding patterns for full-profile conjoint analyses based upon ranking are examined. It is shown that commonly used orthogonal main-effect designs can lead to biased part-worth estimates, especially to an underestimation of less important variables. An alternative design procedure is...
Persistent link: https://www.econbiz.de/10011744405
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Verbundanalyse im Einzelhandel auf der Grundlage von Kundenkarteninformationen : eine empirische Untersuchung von Verbundbeziehungen zwischen Abteilungen
Poggenpohl, Marcus - 1994
Der Handel steckt bei planerischen Entscheidungen häufig in einem Informationsdilemma. Unternehmenseigene Kundenkarten als neues Marketinginstrument können diesen Mangel beheben. Auch die Verbundforschung, die Beziehungen zwischen verschiedenen Sortimentsbereichen untersucht, kann dadurch...
Persistent link: https://www.econbiz.de/10011960614
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A Research Paper-Preferences of Samples Towards Soap Attributes : Conjoint Analysis
Barge, Dipti; More, Dinkar; Bhola, Sarang Shankar - 2016
, and fragrances. The effort has been made through experimentation to find out part utility samples have towards selected … samples. The result of conjoint analysis reveals that, among all the socio economic classes highest utility has been given to … price followed by natural ingredients. Fragrances received highest utility among lowest socio economic classes, viz …
Persistent link: https://www.econbiz.de/10014130020
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A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data
Steiner, Winfried J.; Hruschka, Harald - 2010
her/his choice set the product with maximum perceived utility with certainty. However, the first choice rule seems to be … type. Favoring the multinomial logit model doesn't imply rejection of the widespread max-utility rule, as the MNL includes …
Persistent link: https://www.econbiz.de/10014033607
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Hierarchical Model Testing in Conjoint Analysis
Carroll, J.; Green, Paul E.; DeSarbo, Wayne S. - 2016
describes a straight-forward procedure for determining commonalities among utility functions, as related to other facets of the …
Persistent link: https://www.econbiz.de/10014035101