Hierarchical Model Testing in Conjoint Analysis

Increasingly, researchers are becoming interested in the relationship of part-worth functions, obtained from conjoint analysis, to other aspects of the respondents (e.g., their demographics, preferences for current brands, etc.). This paper describes a straight-forward procedure for determining commonalities among utility functions, as related to other facets of the subject and experimental task

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Year of publication:	2016
Authors:	Carroll, J. ; Green, Paul E. ; DeSarbo, Wayne S.
Publisher:	[S.l.] : SSRN
Subject:	Conjoint-Analyse \| Conjoint analysis \| Theorie \| Theory \| Marktforschung \| Market research

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Extent:	1 Online-Ressource (4 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Advances in Consumer Research Vol. 7 Issue 1, p688-691 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1980 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

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