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Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …
Persistent link: https://www.econbiz.de/10011305392
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Integration and search engine bias
Cornière, Alexandre de; Taylor, Greg - 2013
Persistent link: https://www.econbiz.de/10009732787
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Taxation in digital media markets
Kind, Hans Jarle; Köthenbürger, Marko - 2016
Digital media goods and digital media platforms exhibit cost structures and network effects that imply that price and quantity effects of consumption taxes are qualitatively different compared to what we typically find for physical goods. For instance, in most European countries and US states,...
Persistent link: https://www.econbiz.de/10011566482
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Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …
Persistent link: https://www.econbiz.de/10010479015
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Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
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Social media as a promotional tool towards SME's development evidence from the financial industry in a developing economy
Amoah, John; Jibril, Abdul Bashiru - In: Cogent business & management 8 (2021) 1, pp. 1-21
of ADANCO software v 2.2.1, findings revealed that the use of social media as an advertising tool has a significant …
Persistent link: https://www.econbiz.de/10012659536
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
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"Platform mergers: lessons from a case in the digital tv market"
Ivaldi, Marc; Zhang, Jiekai - 2020
Persistent link: https://www.econbiz.de/10012264652
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Discrimination through versioning with advertising in social networks
Jiménez-Martínez, Antonio - 2018
Persistent link: https://www.econbiz.de/10011961561
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Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization
Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13
by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …
Persistent link: https://www.econbiz.de/10012114176