Germany, our regression results show that entrepreneurs in creative industries tend to be younger and better educated than …

Verkauf von Fachbüchern im Allgemeinen und Marketing-Fachbüchern im Speziellen ausüben. Auf Grundlage einer umfassenden …This paper aims at identifying product characteristics driving the sales of textbooks in general and marketing …

marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature … while considerable amount of research exists surrounding the marketing and sales integration, the influence of the trend of … the findings the collaboration between the marketing and sales departments in German organizations is perceived as good …

success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …

Public procurement has been at the centre of recent discussions on innovation policy on both European and national … levels (e.g., Aho-Report, Barcelona Strategy). It has a large potential to stimulate innovation since it accounts for 16% of … combined EU-15 GDP. We embed public procurement for innovation into the broader framework of public policies to stimulate …

(PPCC) as a radical innovation and supercritical coal-fired power plants as an incremental innovation are compared. An ex … sector of large-scale power plants is that an innovation is more likely to succeed the more it follows established …