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Undoubtedly, poverty reduction has become a front-burner issue in development and business agenda. Since its announcement and defense by its advocates as a potent weapon against poverty, the Bottom of the Pyramid (BoP) concept has been bedeviled by controversies. A major controversy is whether...
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This study examines sustainable food consumption in China and India, based on online consumer survey data. It explores …
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The present study aims to identify the demographic variables that influence rural customers' decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate...
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sector in India has been largely fragmented and unorganized. However, the retail scenario in India is changing at a very … brisk pace. Many international retailers entering India and many Indian retailers in the organized segment are coming up … criteria in the context of apparel retailing in India. Drawing from major global and Indian studies conducted in the past, this …
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stores supermarkets and hypermarkets in the fast growing food and grocery retailing in India. The study is purely based on …-disguised questionnaire from sixty different food and grocery stores from twin cities of Secunderabad and Hyderabad in Andhra Pradesh in India … published academic literature and empirical findings relating to store format choice behaviour in grocery retailing in India …
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