The path to purchase during shopping
Piyush Kumar Sinha; Gopi Krishnaswamy
| Year of publication: |
2009
|
|---|---|
| Authors: | Kumar Sinha, Piyush ; Krishnaswamy, Gopi |
| Publisher: |
Ahmedabad : IIMA |
| Subject: | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Indien | India |
| Extent: | Online-Ressource (13 S.) |
|---|---|
| Series: | Working paper / Indian Institute of Management, Ahmedabad. - Ahmedabad : [Verlag nicht ermittelbar], ZDB-ID 2450233-9. - Vol. 2009,11,05 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003913814