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When does the past repeat itself? : the role of self-prediction and norms
Chandon, Pierre; Smith, Ronn J.; Morwitz, Vicki G.; … - 2011 - Rev. vers. of 2007/48/MKT
Persistent link: https://www.econbiz.de/10008808098
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Collect them all! : increasing product category cross-selling using the incompleteness effect
Bauer, Christoph; Spangenberg, Katie; Spangenberg, Eric R. - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 713-741
Persistent link: https://www.econbiz.de/10013389251