Collect them all! : increasing product category cross-selling using the incompleteness effect
Year of publication: |
2022
|
---|---|
Authors: | Bauer, Christoph ; Spangenberg, Katie ; Spangenberg, Eric R. ; Herrmann, Andreas |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 4, p. 713-741
|
Subject: | Completeness | Cross-selling | Field theory | Incompleteness effect | Zeigarnik effect |
Description of contents: | Description [doi.org] |
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