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Context effects as customer reaction on delisting of brands

Wiebach, Nicole; Hildebrandt, Lutz - 2010

are presented which investigate customers' switching behavior if a (sub-)brand is unavailable and key determinants of the …

Persistent link: https://www.econbiz.de/10008749823

The Determinants of Coupon Discounts for Breakfast Cereals

Price, Gregory - 2008

This study identifies the determinants of coupon values at the brand level within the context of a complex marketing … program. A two-equation, fixed-effects, panel-data model accounts for the bidirectional causality between brand prices and … captures the industry's 1996 price cuts and discount reductions. Higher brand prices cause coupon values to rise, supporting …

Persistent link: https://www.econbiz.de/10012723426

Understanding Private Label Purchase in Breakfast Cereals and Snacks

S., Jayakrishnan - 2015

The Indian retail industry was estimated at USD 520 Billion in 2013 and projected to grow at a rate of 13% and will have a market size of USD 950 billion by 2018 (E&Y, 2014). Retail sector has become competitive with the emergence of organized retail players. Currently retailers are focusing on...

Persistent link: https://www.econbiz.de/10013024661

The determinants of consumer price dispersion : evidence from French supermarkets

Berardi, Nicoletta; Sevestre, Patrick; Thébault, Jonathan - 2017

Persistent link: https://www.econbiz.de/10011745835

Handelskettenwahl im deutschen Lebensmitteleinzelhandel

Olearius, Götz - 2016

Persistent link: https://www.econbiz.de/10011440296

Consumer Payment Choice in the Fifth District : Learning from a Retail Chain

Wang, Zhu - 2017

This paper studies payment variation across locations and time using five years of transactions data from a large discount retail chain with hundreds of stores across the Fifth District. The results show that the median transaction size, demographics, education levels, and state fixed effects...

Persistent link: https://www.econbiz.de/10012962796

Consumer Responses to Firms' Voluntary Disclosure of Information : Evidence from Calorie Labeling by Starbucks

Avery, Rosemary J.; Cawley, John H.; Eddelbuettel, Julia; … - National Bureau of Economic Research - 2021

This paper estimates the impact on consumer behavior of a firm's voluntary disclosure of information. Specifically, we study the impact of Starbucks' disclosure of calorie information on its menu boards in June 2013. Using data on over 250,000 consumers' visits to specific restaurant chains, we...

Persistent link: https://www.econbiz.de/10012599370

The impact of the COVID-19 pandemic on the expenditures of hellenic supermarket customers spending clusters : an econometric analysis

Daskou, Sofia; Zairis, Antonis; Tserkezos, Dikaios - In: International journal of business and economic sciences … 15 (2022) 2, pp. 71-81

Purpose: Given the severity and the length of the crisis caused by the COVID-19 pandemic, information on the financial impact of the pandemic becomes useful to enterprises who wish to arm themselves with strategies and policies, designed to combat the effects of similar crises. Such information...

Persistent link: https://www.econbiz.de/10013489596

Consumer Responses to Firms’ Voluntary Disclosure of Information : Evidence from Calorie Labeling by Starbucks

Avery, Rosemary J.; Cawley, John; Eddelbuettel, Julia; … - 2023

This paper estimates the impact on consumer behavior of a firm’s voluntary disclosure of information. Specifically, we study the impact of Starbucks’ disclosure of calorie information on its menu boards in June 2013. Using data on over 250,000 consumers’ visits to specific restaurant...

Persistent link: https://www.econbiz.de/10014262788

Measuring negative effects of copycat products in emerging consumer markets

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10012659483

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