Brand-supermarket demand for breakfast cereals and retail competition
Year of publication: |
2007
|
---|---|
Authors: | Chidmi, Benaissa ; Lopez, Rigoberto A. |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 89.2007, 2, p. 324-337
|
Subject: | Boston (Mass.) | Frühstückszerealien | Breakfast cereals | Konsumentenverhalten | Consumer behaviour | Handelskette | Retail chain | Markenartikel | Brand | 1995-1997 |
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