present for a pure Internet player,we show that these firms will start online retail channels under a much widerrange of … Internet retail channelthemselves. We also show that a low cost of building up an online retail channelor online shopping …

Viele Unternehmen nutzen das Internet bereits seit Jahren als Kommunikations- oder Absatzkanal, nur manche ansatzweise …

Luxury brands and the Internet communication media seem to be inconsistent at first sight. On the one hand, luxury … brands have to maintain the control of their elitism and their image; on the other hand, Internet is defined as a mass media … review, the purpose of this article is to analyze how luxury brands can manage scarcity and the use of Internet. To answer …

arises. Most relevant to advertising and the internet, the paper identifies factors that affect hopefulness, as well as …