Internet crisis potential : the importance of a strategic approach to marketing communications
Year of publication: |
2007
|
---|---|
Authors: | Conway, Tony ; Ward, Mike ; Lewis, Gerard ; Bernhardt, Anke |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 13.2007, 3, p. 213-228
|
Subject: | Internet | Marketingmanagement | Marketing management |
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