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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame; Bahoussa, Abdelaziz - 2023
Persistent link: https://www.econbiz.de/10014322170
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone; Werksman, Noah; Platt, Michael L.; … - In: Psychology & marketing 40 (2023) 4, pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
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Neuroscience and reductionism : some realist reflections
Edwards, Paul K. - 2013
Organizational neuroscience (ON) is a rapidly emerging sub-field. Criticisms of its reductionism are common. Yet it is …
Persistent link: https://www.econbiz.de/10012011698
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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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"It takes three to tango" : brain, cognition and entrepreneurial enhancement
Pérez-Centeno, Víctor - 2017
utilization of neuroscience brings to entrepreneurship research and cognition. To articulate this exercise, I present the so …In the global clash for unveiling the 'innermost secrets' of the brain, the field of neuroscience is the most fitting … contender. Neuroscience is not quite ready to win the war for now, but it is assuredly equipped to win some battles …
Persistent link: https://www.econbiz.de/10011666967
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Commentary on Edmund Rolls: "Emotion and reason in human decision-making"
Solms, Mark - 2019
In his paper Emotion and reasoning in human decision-making (Economics Discussion Papers, No 2019-8) Edmund Rolls points out that multiple and independent types of reinforcement exist in the human brain, and that they cannot be reduced to a common currency. The present commentary introduces...
Persistent link: https://www.econbiz.de/10012035104
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Increasing brain power beyond imagination-aligning neuroscience and social psychology to aid prevention
Fisher, Eddie John Paul; Gonzalez, Yorkys Santana; … - In: Business and Economic Research : BER 7 (2017) 2, pp. 82-101
Persistent link: https://www.econbiz.de/10011848668
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Contraditory behavioral biases result from the influence of past stimuli on perception
Raviv, Ofri; Lieder, Italy; Loewenstein, Yonatan; … - 2014
Persistent link: https://www.econbiz.de/10010479705